In a nutshell, an SEO professional is someone who works tirelessly to ensure that his or her clients’ websites are safely and organically placed on top of the search engine result page (SERP). Seems like a walk in the park, right? The truth is that the works of an SEO person is way more handful than non-industry people could think about. The world of SEO is rather complex and continuously evolving, and these professionals need to adapt to abrupt changes and to improve their skills every now and then. The difficult part of SEO is that there no formal and written rules about how the industry should work; while there are guidelines and protocols, everything else lay on the shoulders of the SEO people.
Becoming a so-so SEO professional is relatively easily because virtually anybody can learn the basics of how this field of digital marketing works; however, becoming a respected professional or what they call “SEO Hero” is a different story. So, who can be considered an “SEO Hero”? Put simply, an SEO Hero is someone who is on the good side of the industry. Just like in any industry, there are good and bad guys in the realm of SEO. An SEO Hero is someone who is driven by passion to perform and to provide results without bending the rules and guidelines. Someone who works tirelessly to help clients reach the top of SERP without resorting to dirty tactics, such as altering their websites source codes and meta tags, filling their websites with spams that are designed to deceive people, and duplicating web contents. The hardest thing perhaps about becoming an SEO Hero is fighting the temptation of playing dirty. If you are the type of person who w. ants results without exerting a lot of effort, you may find yourself doing the tricks of “SEO villains” by resorting to cheap and unethical SEO methods.
The works of SEO villains are not new to more seasoned SEO professionals. Ever since the SEO as flourished, these villains simultaneously cemented their foundation in the industry. They are among the main reasons why search engine sites like Google continuous to beef up the guidelines for search engine marketing – to weed out uninformative contents from the result pages. These villains work hard to ensure they get the results they want, and because they do so, the good guys must also double their efforts to make the WWW great again. It is no cakewalk, but with the help of improved search engine guidelines and rules, the good guys will always have the upper hand in this SEO revolution. Don’t think that this revolution is over, because it is just starting and there is no certainty when it will end. Until there are bad guys taking advantage of the loopholes in the system, the efforts for SEO heroes are of great necessity.
Wix SEO Hero Contest: Rewarding the Works of the Heroes
It is safe to say that SEO Heroes are unsung heroes. They work relentlessly to ensure that SERPs are free from the influence of the villains but their efforts are not recognized. This is why Wix, one of the prime movers in the world of cloud-based web development, has come up with a plan to reward the works of SEO Heroes – through the WIx SEO Hero Contest. The company is offering USD 50,000 to the person or entity that can create a website that will rank first in the SERP for the keyword “SEO Hero”. It’s straightforward, but it is no less than challenging. Imagine, competing with the best of the best: a truly monumental task in every sense of the word.
The rules of the contest are fairly simple and direct to the point. First, you must submit your entry on or before December 16, 2016. Second, the entry must comply with the Google Guidelines for SEO (https://support.google.com/webmasters/answer/35769?hl=en), failure to do so may result in disqualification. Participants are given four months to create, promote, and maintain their websites (until March 16, 2017). During the contest, a moderator will review the entries, ensuring that they are complying with the contest guidelines. From March 13 to March 15, 2017, entries will be assessed by the moderator to determine the contest finalists. The winner of the contest will be determined, and will be awarded with USD 50,000.
The Best Practices of SEO Heroes
The best practices of months ago, may not be the best ones of today. Since the SEO industry is progressive and dynamic, it is important for practitioners to continuously update their skills and knowledge. While the specific best practices are always changing, the general practices are here to stay. If you want to become an SEO Hero, then there are certain practices you must do.
First and foremost, you must make the Google Guidelines for SEO your bible. The Guidelines is the unofficial constitution of the SEO industry. Basically, the Guidelines tell SEO practitioners to do it for the sake of the users and not for the search engine. This means all of the methods to be used should comply with the universal concept of user experience. The Guidelines sums it best with question “Does this help my users? Would I do this if search engines didn’t exist?” Additionally, you must be aware of the capital sins of SEO, including cloaking, deceitful redirects, automatically generated contents, link schemes, automated queries, and spamming.
In addition to complying with the Guidelines, it is wise for SEO practitioners to use detailed meta descriptions for every page of the website. The descriptions must be accurate and concise. Moreover, it is good practice to stay away from using interstitial pop-ups on mobile sites as this has been seen by Google as an unethical method. When it comes to contents, the rule of thumb is to come up with unique titles and include at least one relevant keyword. Furthermore, since the more people are using their mobile devices for Internet browsing, it is a must that the website you are optimizing is mobile-friendly. SEO is certainly a complex animal to decipher, but once you are guided by the rules and good practices, you can be an SEO Hero in your own right.
Not all revolutions are bloody, but all of them share one specific goal: to change, improve, and reinvent something. In the world of search engine optimization (SEO), there is an ongoing revolution – a revolution that aims to provide the people better search results. The main driving point of this so-called “SEO revolution” is the continuous search of the users for the best information and knowledge they can find on the web.
Just like in any revolution, the SEO revolution likewise have heroes. While these people do not sacrifice their lives for the cause, their commitment and passion for what they believe in cannot be discounted and placed on the corner of the room. So, who are these “SEO Heroes” and how to become one?